2020 

Social media has been a great help in law enforcement
Nowadays. It is a powerful tool that creates and maintains a network with
Several communities. It facilities that sharing of idea and information
Through building network. With the use of social media, people can
Engage in news content, share information, explore the patter and
Trends shaping the social media environment. According to the PNP
Memorandum circular number 2019-034 (Philippines National police,
2019) entitled “Revised Policies, Guidelines, and procedure Governing
The enhancement of the PNP presence in the social networking sites”
The objective of this is to assist the different PNP Offices /units in
Information dissemination efforts, to bridge the communication gap
Between the PNP and the community, to widen the PNP social media
Network to reach a greater part of the community and facilitate quick
Response to their needs, and to establish a fast and systematic
Circulation of PNPs significant accomplishment, photo. Articles. and
Other information. It includes the PNP frontline service, information
Relating to police offices/units that assist the public and other police
Advisories, and police reponse to criminality and action to natural
Calamities and solution that some of its benefits are the information
Prevention and solution that some of its benefits are the information
Dissemination and information gathering concerning anti-criminality
Strategies

Thus, the Philippines national police uses the social media platform
To connect with people through information dissemination. It service as a
Bridge in the space or gap between the PNP and the community
Specifically, it also serves as a tool in disseminating information about the
Accomplishments of the PNP, providing assistance to the public, and
Encouraging people to abide by the law and to be a good citizen
Overall, many social media accounts like facebook, twitter, and
Youtube are used by our police from the PNP National headquarters
Down to different police stations nationwide. According to the January
2020 data of digital 2020: the Philippines (kemp, 2020), out of 108.8
Million Filipino, 67% or 73million are social media user from April 2019 to
January 2020 with +8.6% out of the total population of the Philippines,
62% or 67.9 million Filipinos are aged 16 to 64 years old. Filipino spend
The most time on social media sites, and the average time they use
Social media is 3 hours and 53 minutes. Moreover, the top 5 most-used
Social media platform are facebook, youtube, FB messenger,
Instagram, and twitter. In PRO4A, the regional community affairs and
Development division (RCADD4A) is the office that is in-charged in the
Police-community relation activities wherein there are trained and
Dedicated PNP personnel who are in-charged of information operation
Including the monitoring of the official social media accounts of
Offices/units in PRO4.Futher, down to police station, the personnel who
Are in charge of these official accounts are PNP personnel who are
Designated as PCR officer /PNPA of each police station in PRO4A. See
Annexes ”B” to ”H” for the official facebook account of offices/units of PRO4A

As Student-Officers of the National Police college, we agreed as
A group to make a case study entitled “Social media Operation as a
Tool in police community relations for crime prevention in police
Regional office 4A (CALABARZON). Specifically, it has several sub-topics that will
it is the LARGES PRO next to NCRPO. The topic we have chosen makes it
Significant because it is timely wherein social media is everywhere/ and
It is used as tool in law enforcement. The result of this case study will be
of great benefit to the members of the PNP and community in building
A better relationship and in dealing with criminality. insurgency, terrorism,
And other public safety concerns

This case study aims to discuss social media operation as tool in
Police community relations for crime prevention in police regional
Office 4C (CALARBARZON). Specifically, it has several sub-topics that will aid the
PNP and the community towards the fulfillment of a safer and peaceful
Place to live, work. and do business

POLICING IN THE DIGITAL AGE

The advent and impact of technology and globalization has
Provided serious challenges in policing and law enforcement. the
Emergence of the blockchain, internet of things (loT), and artificial
Intelligence (AI) has disrupted lives tremendously that crime and
Criminal activities such as terrorism also shifted from traditional to
Sophisticated, which is left unchecked or if law enforcement fails to
Evolve will make it more difficult to address (Dick,2018), As such, that
Philippines National police recognizes these dynamics and aims to act
Proactively. As it envisions being a highly capable, effective, and
Credible police services, it has to constantly evolve as well, not only as a
Police organization bur also among its personnel in order to cope up
With the demands of a fast-changing world. In fact, it finally established
And introduced its ICT plan 2030, one of the key results areas in the PNP
And plan 2030, that is geared to address cybersecurity threats in the-
Foreseeable future. It is paramount then that the PNP, as a