New Service Development: Creating Memorable Experiences

Type
Book
Authors
Fitzsimmons, James A.
Fitzsimmons, Mona J.
 
ISBN 10
076191742X 
ISBN 13
9780761917427 
Category
Applied Science  [ Browse Items ]
Publication Year
1999 
Publisher
SAGE Publications, Inc 
Pages
344 
Tags
Management, Strategy & Competition, Total Quality Management, Product Management, Research, Customer Relations, Operations Research, Marketing 
Number of Copies
1 
Accession‎ No Call No Availability
3993 2658.8
N42
2000   		Yes

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